Our Market

There is an alarming gap in the market right now when it comes to technological devices for children. One might say, “Why do kids need phones at all?” While this is a good point, the matter of fact is that kids are getting phones at younger and younger ages and these devices are becoming neccessary for kids to socialize with their peers. Pew Research Center says, “71% of parents of a child under the age of 12 say they are at least somewhat concerned their child might ever spend too much time in front of screens”(1). But what is the phone market like for kids between the ages of 5-12? Right now there are two options. 1. There are companies selling phones with basic SMS/voice/GPS functionality like Gabb, but we think that these alternatives are very unimaginative, and 2. there are the big guys, selling androids and iPhones. We believe that there exists a gap in the market between these two stages that include parents who want to have basic contact with their children and would like their children to be able to adequately socialize with other children without opening the floodgates to the unfiltered web access that comes along with using a full-fledged smartphone.